Who doesn’t like an order just made for them? That’s where customized orders come in. Over the years, we have seen people’s inclination toward customized products. Everyone has a specific wish, style, or liking for certain things that they want to incorporate into their daily lives. So we can see why a market has emerged to give customized products to customers. The same can be seen in the paper cup industry too. The increasing drinking habits of people and their desire for customization have led to a surge in the sales of customized tea cups. But the best thing about this is that small businesses can benefit a lot from it. There is no doubt that it is one of the best marketing tactics, knowing the current lifestyle scenario.
Today, in this blog, we will look at the top benefits of customized tea cups for small business marketing. This will let you understand the power of a small trick to grow your business on a large scale.
Top Benefits that Show the Power of Custom Tea Cups
1. Brand Visibility and Recall
Personalized tea cups serve as little ads for your company, showing off its logo, brand colours, and messages each time a customer takes a drink from them. The steady and low-key way in which these products are exposed to people helps boost brand awareness as well as retention rates in a huge way. In an Advertising Specialty Institute study about 55 percent of respondents still remember the advertiser on a promotional product they’ve received.
Starbucks has become the master of customizing coffee cups, as they often use unique logos and designs, making them part of the brand experience. This means that, to this day, Starbucks remains etched in the minds of most customers.
2. Experiential Marketing
These days, in digital marketing, it’s becoming more and more important to have real and tangible points of contact with the customer. Custom tea cups provide a tactile and sensory experience that leaves lasting memories. By putting your brand on an object customers can hold, use, or interact with as they sip their tea, you are offering them an experience that will stay in their minds forever.
Makaibari Tea Estate is a famous tea manufacturer in India that has begun to provide personalized kulhad chai experiences on its estate. Visitors are served with a specially designed kulhad from which they can slurp their favourite cup of freshly brewed tea. It showcases the brand as well as improves the entire process of drinking tea.
3. Increased Customer Engagement
Well-designed coffee cups can facilitate discussions and interactions amongst customers, which, on the one hand, encourages them to buy the products. The cups can generate meaningful conversations that strengthen the bonds between a business and its clients. It is estimated that 83 percent of consumers will prefer dealing with organizations that offer them promotional items.
Matcha PACT, a top-quality matcha tea brand, provides personalized double-wall glass tea cups that have their logo and branding. Customers frequently post pictures of themselves sipping matcha from these trendy cups, making it possible to create brand recognition and a sense of belonging for the followers.
4. Cost-Effective Marketing
Customized tea cups are one of the least expensive avenues for marketing your brand compared to most of the traditional ways. Rather, it is an affordable option for small business owners since they can spread their expenses over various customer interactions over time.
A study states that assessing promotional products on an average absorption cost basis comes to about four thousandths per impression (i.e., per exposure), which is much cheaper than other marketing channels.
Based in Colorado, The Tea Spot produces custom paper tea cups for their wholesale and event-based marketing campaigns. This strategy enables them to reach a larger audience at lower costs while improving customer satisfaction.
5. Sustainability and Environmental Consciousness
As people these days pay more attention to what they consume with regard to how it will be treated after use in an environmentally friendly way, companies can adopt some unique features that will support their sustainability agenda. This includes paper cups that are made from recycled materials or organic waste product containers.
6. Gifting and Promotional Opportunities
Personalized tea cups represent wonderful advertisement products as well as gifts to our customers, associates, and staff members. Whether they are being distributed during events, given away as loyal-to-the-brand rewards, or posted out to important customers, these cups with their logos serve both purposes simultaneously: building connections with people by making them aware of the company’s existence.
7. Competitive Advantage
In a busy market, customized tea cups can enable your small business to differentiate itself from other businesses. This way, you can grab customers’ attention while portraying your brand as innovative, thoughtful, and customer-focused by providing them with a unique branded experience.
8. Measurable Marketing Impact
Personalized tea cups are distinctive in many digital advertising mediums because they make it easier to measure the scope and effect of marketing activities. By observing how far your promotional cups go and are being used, you can collect useful information on how to get customers’ attention and whether your marketing plan is working.
Cheers to Customized Tea Cups!
Reading this would have definitely made you realize the importance of incorporating this small trick to grow your business. Evolving your strategy according to changing consumer behaviour should always be welcomed. People’s love for customized products these days should be fully used to increase sales and eventually help your business. Custom tea cups can be a powerful marketing tool, offering benefits like brand visibility, customer engagement, and cost-effectiveness. For more such information, visit the website of the Anirudh Agro industry. You can also buy their high-quality paper cups to increase your sales.
